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Research papers

Accomplishing CRM goals

As revolutionary advances are made in information and communication, one of the recent industries taking advantages of the new technology is CRM, showing the inevitable response to the increasing customer centric approach. The datawarehouse helps in...

Catalogue: ESOMAR Customer Relationship Management Conference 2002
Authors: Nagia El Emary, Sagar Tamang, Piyush Mathur
Companies: Nielsen, Vodafone Group
March 17, 2002
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Citation

El Emary, Tamang and Mathur (2002a, March 17). Accomplishing CRM goals. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/accomplishing-crm-goals